THIRD ANNUAL EVENT—Guest Blog by Ashley Routson, columnist CraftBeer.com--Woot!
Summer is here, and you know what that means—IPA Day is here! On Thursday, Aug. 1, join beer enthusiasts, breweries and bars across
the globe in a collective toast to one of craft beer’s most iconic styles: the
India pale ale.
Founded in 2011, IPA Day is a universal movement created to unite the
voices of craft beer enthusiasts, bloggers and brewers worldwide, using social
media as the common arena for connecting the conversation.
IPA Day is not the brainchild of a corporate marketing machine, nor is
it meant to serve any particular beer brand. IPA Day is opportunity for all
breweries, bloggers, businesses and consumers to connect and share their love
of craft beer. It is an opportunity for the entire craft beer culture to combine
forces and advocate craft beer through increased education and global
awareness.
Why Celebrate the IPA?
This illustrious style represents the pinnacle of brewing innovation
with its broad spectrum of diverse brands, subcategories and regional flavor
variations—making it the perfect style to galvanize craft beer’s social voice.
At the 2012 Great American Beer Festival, the most entered style
category was the American-Style India Pale Ale with 203 entries. The second
most entered category was its close cousin, the Imperial India Pale Ale (128
entries). Its popularity and accessibility makes the IPA the most inclusive
style for brewers, retailers and consumers to collectively celebrate.
IPA Day History
For the past two years, hundreds of events, tastings, festivals and
dinners have been hosted around the world in celebration of IPA Day. Last year,
roughly 12 thousand tweets from more than eight thousand people were sent out
over a 24-hour period, yielding over 10 million impressions for the #IPAday
hashtag on Twitter.
Throughout the day, the official hashtag trended in several major U.S.
metropolises, including New York, Chicago, San Diego, San Francisco, Seattle
and Alabama. From Asia to South America—mentions of #IPAday on Twitter extended
across six continents.
The goal is to make this year’s IPA Day even more viral. Getting
involved is easy, the only requirements are an appreciation for great craft
beer and the willingness to spread the word. Anyone can participate by enjoying
an IPA with friends, making some noise online with the #IPAday hashtag and
showing the world that craft beer is more than a trend.
How to Participate in IPA Day
Organize an IPA Day event at your brewery, brewpub, restaurant, bar,
bottle shop, home or office. Be sure to post your events on the CraftBeer.com
Event Calendar so others in can join in. Here are some helpful tips on
submitting an event.
On August 1, share your photos, videos, blog posts, tasting notes,
recipes and thoughts on IPA with the world. Be sure to tag your posts on
Twitter, Instagram, Facebook, Pinterest, Google+ and other social media
platforms with the #IPAday hashtag. Please note that this year we are using a
lower case “d” in the hashtag to reduce confusion.
See what other people are saying on Twitter by searching #IPAday. Follow
the conversation closely by adding an #IPAday search column on your Tweetdeck.
Become a craft beer steward in your community. Encourage non-craft beer
drinkers to take a break from their normal beverage routine and join the
collective toast on IPA Day. Set the goal of converting at least one person, if
not the whole world of drinkers, to IPA lovers!
For more information follow: @TheBeerWench
Contact: Ashley Routson
E-mail: ashley@bisonbrew.com
IPA DAY LOCAL EVENT:
WHEN: August 1, 2013
all-day
WHERE: Stone Brewing World
Bistro & Gardens - Liberty Station
There will be more than 20 exciting IPA’s and two special casks for
everyone to try, so come on out and try something new! Here is a sample of the
beers Stone Brewery is offering for IPA Day on tap.
--Robert Masterson &
Ryan Reschan/Rip Current/Stone R&R Coconut IPA
--Stone Brewing World
Bistro & Gardens – Liberty Station Matt’s Thrill Rye’d IPA
--Bear Republic Café Racer
--El Segundo White Dog
Wheat IPA
--Haven Brewing Double
Hubble IPA
--Russian River Pliny the
Elder
--Modern Times Neverwhere
Brett IPA
--Rip Current Lupulin Lust
IPA
--Ritual Hop-O-Matic
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