MEDIA MONDAY / MON DIEU! FRANCE BANS UNSOLICITED TELEMARKETING CALLS

Civilization Soars in Our Time. 

 GUEST BLOG /By Sylvie Corbet of the Associated Press--Gone are those loathsome unsolicited telemarketing calls--at least in France. In one gullotine swift stroke, France has banned unsolicited telemarketing calls under a new law aimed at protecting consumers from intrusive sales pitches and shielding vulnerable people from fraudulent commercial practices. 

The law backed by President Emmanuel Macron’s government entered into force last Tuesday. While several countries have tried opt-out systems, France is hoping more muscular obligatory opt-in rules will be more effective. Previously in France, people who wanted to avoid marketing calls had to register their number with a government-run service, but consumer groups said some call centers ignored the list. 

Now, “businesses are prohibited from contacting consumers without their prior consent,” said Alice Vilcot, chief of staff at the Directorate-General for Competition, Consumer Affairs and Prevention of Fraud. “That consent can be withdrawn at any time.” 

The government says the law is a response to years of consumer complaints. Authorities estimate that about three-quarters of people in France receive at least one unsolicited sales call every week, and many receive more. 

In 2024, 11 consumer organizations issued a joint call for a ban, denouncing “relentless harassment of consumers through countless unwanted telemarketing calls to both landlines and mobile phones — an intrusion that has become a regular part of their daily lives.” 

Parliament approved the law last year. Individuals who make illegal calls can be fined up to $87,000 per call. Companies can face fines of up to $435,000 per call. 

[Sadly,] there are exceptions. Consumers may consent to receive marketing calls, for example by checking a consent box on a form. Companies can contact customers with new offers if they already have a contractual relationship. 

People can report unsolicited calls through a government website. Vilcot noted that an Ireland-based company was fined $6.9 million last year for violating France’s previous telemarketing rules by calling people on the no-call list. 

France’s new law has raised concerns in Morocco, where the minister of employment, Younes Sekkouri, told lawmakers up to 50,000 jobs were at risk in the country’s call centers [now, we know]. Sekkouri said the industry has attracted around $100 million in investment and generates more than $1 billion in annual revenue in the country. 

Low labor costs, a large French-speaking workforce and relatively weak unions have made Morocco an attractive outsourcing destination for international companies, particularly French firms seeking to reduce costs. 

Youssef Chraïbi, president of the Moroccan Federation for Outsourcing Services, told the local daily Le Matin that the French market has historically accounted for more than 80% of the industry’s revenue. 

Elsewhere, neighboring Germany has had a similar ban since 2009, and the Netherlands tightened rules on telemarketing calls last month. 

The Netherlands had already banned unsolicited sales calls but now, companies are not allowed anymore to call their own customers with promotional offers without previous authorization. 

Many other countries rely on opt-out systems. In the United States, people can sign up for the national Do Not Call registry, which cuts down on unwanted sales calls, Canada has its own Do Not Call list, while the U.K. has the Telephone Preference Service. 

In Britain, companies that call people who have opted out can be fined up to $670,000 per call.

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Thank you, Associated Press for sharing this excellent news.

[indicates editorial comments by pillartopost.org editors].

Illustration by F. Stop Fitzgerald, pillartopost.org art director.

SUNDAY REVIEW /TRAVELLING POSH & LOOKING THE PART

First-class passengers aboard the London, Midland and Scottish Railway’s Royal Scot in 1928. The celebrated express connected London Euston with Glasgow Central in an era when railway luxury meant leather armchairs, curtained windows, newspapers—and, for those in smoking accommodation, a pipe. 

ALL ABOARD, 1928 

It is 1928, and this is not a station lounge but the first-class lounge car aboard the London, Midland and Scottish Railway’s Royal Scot. The celebrated express had been formally named the previous year and travelled between London Euston and Glasgow Central. 

Observe the civilized acreage. Nine passengers occupy a carriage that a modern operator might try to fill with three times as many seats. There are leather armchairs instead of assigned positions, curtained windows instead of tinted glass, a patterned carpet, polished woodwork, table lamps and enough room to cross one’s legs without entering negotiations with a stranger. 

The young woman has a newspaper. The young man opposite has a pipe, a splendid pair of socks and the untroubled expression of someone who has never heard the phrase “replacement bus service.” Farther back, gentlemen converse or read while an attendant stands ready. No one is staring at a telephone. No one is conducting a conference call loud enough for the world to hear. 

This was travelling posh. 

What have we lost? We have lost the lounge car as a shared drawing room. First class today usually means a wider reclining seat, additional legroom, food at one’s place and fewer passengers per carriage. Comfortable, certainly—but it rarely offers the club-like informality shown here. 

We have also lost some of the ceremony. In 1928, a long-distance train did not merely transport passengers; it announced an occasion. People dressed for the journey. Newspapers were opened to their full wingspan. Tea arrived in china. Porters handled luggage. Railway companies understood that gracious service and handsome surroundings were part of the ticket. 

Most of all, we may have lost unoccupied time. Those passengers could read, converse, stare through the window or do nothing at all. Today’s traveller carries an office, cinema, newsroom and telegraph system in one small device. We are better connected and less absent. 

That is not entirely progress. 

What is better now? Quite a lot, beginning with speed. In the late 1920s, London to Glasgow generally consumed about eight hours. Today the fastest direct journeys take roughly four and a half hours. 

Modern trains are cleaner, quieter and vastly safer. Steam romance came with coal smoke, soot, cinders and a locomotive crew doing punishing work up front. Today we have air conditioning, reliable heating, power outlets, Wi-Fi, improved toilets and better provision—though still imperfect—for passengers with disabilities. 

Present-day Avanti West Coast first class offers larger seats, a table at every place, complimentary food and drinks and access to station lounges. Those are worthwhile comforts. Yet the company’s own description of “roomier seats” inadvertently identifies the difference: in 1928, the railway offered a room. 

Avanti West Coast’s current first-class service retains some of the old privileges, but the leather club chair roaming freely across a carpeted salon has departed with the steam locomotive. 

What did it cost? Exact 1928 Royal Scot fares varied, and a surviving ticket or contemporary LMS fare table would be needed to state the precise price for this particular journey. A useful historical benchmark placed ordinary first-class fares at approximately two old pence per mile. 

Over the roughly 401-mile London–Glasgow route, that suggests a one-way fare near £3 7s—an estimate, not an authenticated Royal Scot quotation. That sounds absurdly cheap until wages and inflation enter the compartment. 

Roughly converted by purchasing power, £3 7s in 1928 represents about £270 today. For many working Britons of the period, however, first class remained an uncommon luxury. 

Modern fares behave like nervous stock prices. Advance purchases can produce bargains, while flexible first-class tickets cost considerably more. As one documented example, a traveller paid about £209 one way for Glasgow–London first class in 2022; cheaper standard tickets for the same route began around £33. 

Today’s actual fare depends heavily upon the day, train and how early one books. The comparison is therefore deliciously untidy: the modern journey is twice as fast, but the 1928 passenger appears to have received twice the furniture. 

Was pipe smoking ever banned? Not in that carriage in 1928. The pipe in our photograph was perfectly acceptable provided the passenger occupied smoking accommodation. British railways offered both smoking and non-smoking compartments long before smoking disappeared altogether. A pipe was treated as smoking just as a cigarette or cigar was; there was no gentlemanly loophole for superior tobacco. Restrictions gradually increased, and individual operators eliminated their remaining smoking sections at different times. 

The final smoking accommodation on Britain’s scheduled trains disappeared in 2005 when GNER and the Caledonian Sleeper withdrew it. The later smoke-free laws reinforced the prohibition throughout enclosed public places and workplaces. 

So, yes, pipe smoking was ultimately banned aboard British trains—but it was not singled out. The pipe went down with the cigarette. 

 And those socks? The young man’s socks may be the photograph’s quiet triumph. They appear patterned, possibly Argyle, and are displayed with precisely the confidence required of a fellow occupying a leather chair on the Royal Scot. 

Argyle—the diamond pattern associated with Scotland—remains easy to find online. For an elegant British version, try the London Sock Company’s Highland Argyle collection. 

Britain’s SockShop offers a larger range at more moderate prices. 

American shoppers wanting many colors and gift options can also browse No Cold Feet. 

Wear them properly: polished shoes, trousers with sufficient clearance and the serene expression of a man certain that the train will wait until he has finished his pipe. 

What are we missing from 1928? Space, polish, ritual and permission to be unreachable. 

What is better now? Speed, safety, cleanliness—and the air. A fair exchange, perhaps. But looking into this carriage, one still longs to buy a ticket, settle into the leather and spend eight leisurely hours travelling posh.