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Wednesday, January 21, 2026

DESIGN / ART DECO'S INDUSTRIAL SIDE


Final post of PillartoPost.org's year-long celebration of the 100th anniversary of the Art Deco Movement 

It’s a GMC. 

More precisely, it’s a 1930s GMC light-duty truck, built by General Motors Truck Company. 

What can we learn from the image: 

• The grille badge reads “GMC TRUCKS”, which was GMC’s standard branding in the mid-to-late 1930s. 

• The horizontal grille bars and rounded hood profile match GMC styling from roughly 1937–1939. 

• The overall body and cab design align with GMC’s streamlined commercial trucks rather than Chevrolet’s slightly more utilitarian variants of the same era. 

* The lettering on the door—J. Kornely Hardware Co.—is the owner’s business, not the manufacturer. 

So the clean identification is: GMC (General Motors Truck Company), late 1930s. A working truck, but very much a product of Detroit’s Art Deco–era design confidence. 

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