Girl Scouts’ sold out cookie is available on e-bay. The Scouts are not pleased.
For decades, Girl Scouts has used cookie sales to raise funds and teach scouts about entrepreneurship. This year, thanks to the Raspberry Rally cookie, members got a painful lesson in what can happen when high demand meets limited supply.
The much-hyped Rally, a raspberry-flavored spin on the Thin Mint, was always supposed to be a limited-edition cookie. But interest in it seemed to have taken Girl Scouts leadership by surprise — perhaps because of a new online-only ordering system. As demand surged, with some cookies even ending up on eBay, in some cases listed for about $40 per box, supply stayed the same because cookie makers couldn’t quickly pump out more Rallies.
One of the Scouts’ manufacturers, ABC Bakers, said it needs lots of lead time to make limited-edition cookies. The other, Little Brownie Bakers, said bad weather caused power outages at a Kentucky plant, contributing to other inventory issues that lead to tight supply. As a result, the Rallies sold out rapidly, leaving scouts and parents to explain the situation to annoyed shoppers even as they tried to make sense of it themselves.
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