The atmosphere at the Chicago Starbucks Reserve is festive and immersive 
Starbucks Reserve Roastery Chicago
The flagship Starbucks Reserve Roastery in downtown Chicago is a multi-story coffee destination where you can sip rare Reserve coffees, enjoy crafted cocktails, taste artisanal food, tour roasting equipment, and soak in the design of an impressive five-story space on the Magnificent Mile.
During the holiday season, Starbucks Reserve Roasteries — including the Chicago location — go all out with decorations and lighting installations. In 2025, Starbucks introduced its “Let It Glow” holiday activation, with four levels of twinkling stars and holiday lights wrapped around the iconic coffee cask at the Chicago Roastery.
The experience is curated to feel like a radiant, star-filled wonderland spread throughout the architecture itself, not just a handful of wreaths or garlands.
Starbucks Holiday beverages and menu items — from Peppermint Mocha Espresso Martinis to Caramel Miso Hot Cocoa with gold flakes — along with seasonal merchandise and music collections, enhance the joyful vibe inside each space.
Does Chicago’s Reserve deserve the title “America’s most jolly holiday decorated outlet”?
Until something better and brighter comes along the answer to the above question is YES! Chicago Reserve’s holiday setup is definitely cheerful, show-stopping, and worth a visit if you love festive experiences.
There’s no official ranking by Starbucks or any authoritative source declaring that this location is America’s most jolly holiday-decorated coffee shop.
Of course, the claim seems more like enthusiastic fan or marketing language rather than a formal title.
But what is true is: • The Chicago Reserve Roastery is one of the most elaborately decorated Starbucks locations in the U.S. during the holidays, thanks to large-scale installations and immersive lighting.
Its decorations are part of a larger seasonal campaign that also includes New York Roastery installations — meaning the Chicago experience is one of a few flagship holiday showpieces, not necessarily uniquely supreme.
If you’re planning to drop by, visitors often describe the Reserve as a vibrant, sensory treat during the holidays — bright lights, seasonal drinks, music, and the sheer scale of the space all contribute to a joyful, festive coffee outing.
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