TWO LOCATIONS—Weaver’s Coffee has locations in San Francisco (above) at 2301 Market and in San Rafael, CA at 40 Louise Street. Videos: |
Here
are a few tips for extracting the full potential from your coffee:
--Keeping
It Fresh
Freshness is one of the essential ingredients towards
creating Cup Perfection. What you may not know is that, roasted coffee has two
enemies; oxygen and moisture. These two culprits are the bane of a coffee
connoisseurs existence.
The best way to keep coffee fresh is to store it in an airtight container at room temperature. Let’s just say it may be weeks before your coffee is being used, then it is best to store the sealed bags in the freezer, or in an airtight container in the freezer. Once you remove the coffee from the freezer, it does not go back into the freezer. Storing in the freezer will create moisture from condensation so once it is out of the freezer keep it on the counter in an airtight container. If the temperature is anything but freezing, the coffee will absorb moisture and aromas from the fridge and affect the taste.
The best way to keep coffee fresh is to store it in an airtight container at room temperature. Let’s just say it may be weeks before your coffee is being used, then it is best to store the sealed bags in the freezer, or in an airtight container in the freezer. Once you remove the coffee from the freezer, it does not go back into the freezer. Storing in the freezer will create moisture from condensation so once it is out of the freezer keep it on the counter in an airtight container. If the temperature is anything but freezing, the coffee will absorb moisture and aromas from the fridge and affect the taste.
Once your beans are ground, there is now more surface
area exposed to oxygen and moisture. You know that smell of freshly ground
coffee? The delicious, wonderful, yummy coffee smells that makes you feel like
you just want to roll around in it, like a puppy in fresh cut grass? Well, that
smell is your coffee flavor dissolving into thin air. So basically, from the
glorious moment when you savor that first sip of your coffee, you know, the
moment when it feels like the heavens have opened up into a symphony? Well, the
time between the grinding of the coffee and the brewing of the coffee needs to
be immediate, otherwise the dreamy symphony of love you want to experience with
your cup of coffee will diminish into an acoustic cover of a cheesy love song.
--The
Grind on the Grind
If you are a home grinder, then your coffee grinding
equipment is your next consideration towards Cup Perfection. Before we talk
about the choice in the grind, we need to touch on quality of the grind. The
consistency of the particles of coffee in the grind is what determines grind
quality. The Burr style grinder offers the most control over the fineness of
the grind with more consistency in particle size, which then creates a
consistency in flavor. The more common economical blade-style grinder can leave
you with a range in particle sizes, which can lead to both bitter and sour
flavors coming out of the coffee.
Check back with our blog and we’ll go deeper into
grind choices and options on coffee grinders.
ABOUT WEAVER’S
Weaver's
Coffee & Tea is a wholly-owned, proprietary brand of Wild Card Roasters,
LLC, a privately-held, California-based limited liability corporation. Our
roasting facility and main offices are located in San Rafael, California. We
also maintain representative/sales offices in Southern California, Tokyo, and
Hawaii.
Wild Card Roasters is an artisan coffee and tea company providing corporate solutions in the areas of sourcing, wholesale, retail, licensing, training and consulting for specialty beverage programs around the world. WCR also owns and operates a portfolio of proprietary retail brands such as Weaver's Coffee & Tea.
INFO: 800.328.1178.
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