SNARKY ADS FROM MIDDLE EAST AIRLINE

GUEST BLOG / By the Atlantic Magazine--On March 22, when the U.S. Department of Homeland Security announced that electronics “larger than a smartphone” would be banned as carry-on items for flights departing from 10 Middle Eastern and North African airports, including Amman’s Queen Alia International Airport, Royal Jordanian Airline spoke up. The airline responded to the #electronicsban, first with a poem beginning with “Every week a new ban,” then with a list of “12 things to do on a 12-hour flight with no laptop or tablet,” and finally with a recommendation to “Do what we Jordanians do best… Stare at each other!”

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         The posts have already garnered tens of thousands of shares as well as international media coverage lauding RJ’s response to the laptop ban as “snarky,” “cheeky” and “perfect.”