U.S. Grant Hotel, downtown San Diego |
GUEST BLOG / By Brandon Hernández, West Coaster Magazine, Senior Editor.
Picture it: You sit down at a bar,
enjoy two or three IPAs rich with the fruity, piney aromas and flavors of hops,
then get right up and immediately drive home. This is ill-advised,
irresponsible and downright illegal behavior.
Innovative Jeff Josehhans |
It’s the
latest step in the venue’s non-alcoholic craft beverage program, which also
includes spirits and cocktails. West
Coaster Magazine sat down with Josenhans to find out more about his methods
and what could be perceived by some purists as madness.
West Coaster: What inspired you to explore
non-alcoholic beers in this manner?
Jeff Josenhans: It literally just dawned on me
how there are no craft non-alcoholic beers on the market, and I thought to
myself “how can this be possible?” The non-alcoholic quality beverage segment
as a whole—wine, cocktails, etc.—is growing as well, so I just put two and two
together. There’s really no reason you can’t drink craft beer at work in a
non-alcoholic form.
WC: Walk
us through the process of removing alcohol from traditional beers.
JJ: Basically,
we maintain the temperature of the beer at 180 degrees Fahrenheit using an
immersion circulator, which also keeps the beer in motion. We keep that process
going for about 30 minutes or until we can’t detect any alcohol fumes for at
least five minutes. Like other commercial non-alcoholic beers or kombucha,
there is still a minute amount of alcohol expected to remain in the beer,
albeit less than one percent. There really is no such thing as 100% guaranteed
no-alcohol beer. O’Doul’s states 0.5% alcohol-by-volume (ABV), Becks
Non-Alcoholic states 0.3% ABV and, similarly, when reducing wine into a sauce,
you cannot completely guarantee there is no alcohol and that it is at a level
which is considered safe to consume and drive, for example. What we do is
measure the volume of the liquid and equate it with the loss in volume per the
original ABV. For example, if we have 10 liters of 6% ABV pale ale, after the
30-minute process we should have 9.4 liters left.
WC: What
styles do you offer and what led you to select them?
JJ: Our
current bottled beers are Office IPA, Strawberry Blonde, PC Pilsner, Safe and
Sour, and Button-Down Beer. The selection process is directly correlated to the
casks we run at Grant Grill. If we don’t have enough left over from a cask at
the end of a night, we do not produce any non-alcoholic beer. If there is at
least one-third of the cask left, we make a decision to bottle and start the
process. We are creating craft-beverage offerings and avoiding waste at the
same time.
WC: You’re
using local cask ales. Where are you procuring them?
JJ: We
always have cask ale on Fridays and Saturdays, and currently partner with New
English Brewing, 32 North Brewing, Mike Hess Brewing, Acoustic Ales Brewing
Experiment, Fall Brewing and Modern Times Beer.
WC: What
would you say to those who don’t see a need for non-alcoholic craft beer?
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JJ:
There’s no shame in offering people who can’t drink for whatever
reason—designated driver, pregnant, religion, whatever—a craft-beer
alternative. To be honest, I really don’t understand how the craft market
hasn’t got to this yet. It think it’s about time!
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