Starbucks celebrates the opening of its 25th store in Italy, the first within the city of Rome, three decades after founder Howard Schultz was inspired by his visit to Italy to create the Starbucks we know today.
The store is located in the heart of Rome and just steps from the Palazzo Montecitorio, the historic and political heart of the ‘Eternal City’. “We are humbled by the warm welcome by the Italian consumer and more optimistic than ever about the future of the brand in Italy,” said Vincenzo Catrambone, general manager, Starbucks Italy.
“Coffee culture is very deep-rooted in Rome, with espresso being the most popular beverage. Even in Starbucks stores in Italy, the most popular drink is espresso, while younger generations love Starbucks cold beverages and iced coffee. We are always working to create unique food & beverage proposals for our Italian customers so that we can continue to meet their needs and amaze them.”
The store interior is designed around the historical elements and material of the piazza, using travertine marble, engraved artworks, and tuff stone, typical of the Roman building tradition.