COFFEE BEANS & BEINGS / A CUP WITH ITALY'S MATILDA DE ANGELIS

 

New Illy Coffee Spokeswoman, Matilda de Angelis

TRIESTE, Italy-- illycaffè, the global leader in high-quality sustainable coffee, is launching a new communication campaign with the international actress Matilda De Angelis as its brand ambassador. 

 Designed in collaboration with IPG Coffee Table and directed by the Danish director, Martin Aamund, the campaign, "Quality loves details", and showcases an exceptionally high-quality coffee made unique by the careful attention to every single detail, from selection of the coffee beans to the final sip. 

 The campaign details the journey of illy coffee and begins in the evocative atmosphere of the illy lab in Trieste, where among manuscripts, sacks of coffee, and botanical illustrations, Matilda De Angelis welcomes the viewer, guiding them along a voyage to discover all the details that make illy unique. 

Scene after scene, the viewer travels from the coffee bean to the cup, from the coffee plantation to the illy café, discovering the various necessary components to make excellent coffee, beginning with the first fundamental step: selection. This elaborate, time-consuming process begins in the plantation, where only 1% of the best Arabica beans from over 30 countries worldwide are grown, and continues in the illy laboratory, where only the flawless coffee beans are selected to create a unique blend: the best sustainable coffee that nature can offer. 

 This painstaking attention, with its wealth of detail, is the thread that runs through the campaign, as can be seen both through the video techniques and through the rigorous, symmetrical sets. 

Most importantly, it focuses on the moving and timeless story of illycaffé's true essence: a tireless, daily search for quality all along the value chain, from the producer to the consumer. "I am delighted to be the protagonist of the new illy campaign, a brand with which I share the passion for aesthetic research and attention to details that make the difference. I am a perfectionist and every day I work to continue improving myself," explains international actress, Matilda De Angelis.

The steely, blue-eye 29 year old Italian actress (left), poses in a Versace gown at the Ernesto Illy Awards program.  She has appeared in a "Law According to Lydia Poet" TV crime series and the current serial "Citidal Diana.  She also almost broke the Internet by appearing very nude with Nicole Kidman and Hugh Grant in "The Upcoming."