HELLO SCHMACHARY'S
By Holden DeMayo, PillartoPost.org Cookie & Financial Editor--We all deserve a bit of good news considering war and pedophilia dominating the news these days. Evil abounds so much so one wishes to wash our hands after reading or listening to current media.
The promised good news being the world has a new cookie shop and it is located in San Diego. Delicious new aromas have claimed the 1200 block of University Avenue in San Diego’s Hillcrest neighborhood. Schmackary's has opened its doors at 1255 University Avenue bringing fresh-baked cookies and sweet treats to one of the city’s longest streets.
And, ironically, it replaced a health focused spot known for its salad and wraps.
Inside, the focus is squarely on cookies—oversized, soft-centered, and presented in a rotating lineup that changes every two weeks. Current specialty offerings for March 2026 include the honey graham-based Sch'mores with a torched marshmallow center, the Big Apple Crisp with Granny Smith apples and salted caramel, and the Red Velvet stuffed with white chocolate.
For those seeking unique combinations, the menu also features Buckeye Moonpie, Ginger Rogers, and the vegan-friendly Cookie Butter Bliss. Beyond individual cookies, the bakery serves a variety of "Schmack-ified" treats and beverages to complement the sweets.
The "Treats" section includes Knockout Brownies (currently in Cheesecake or Dirty Leprechaun flavors), Legendary Bars, and Colossal Krispy Treats. Guests can pair their snacks with a wide array of coffee drinks, such as the seasonal Sch'mores Latte with toasted marshmallow and graham cracker dust, or classic options like Matcha Lattes, Cold Brew, and Flat Whites.
For a more indulgent pairing, the shop also offers milkshakes—including the Simply Vanilla and Chocolate Daydream—as well as banana pudding and ice cream cookie sandwiches Expect classics like chocolate chip in multiple interpretations, chewy peanut butter, snickerdoodle and oatmeal raisin alongside indulgent signatures such as cookies and cream, red velvet, funfetti and seasonal specialties that shift through the month.
Beyond cookies, the counter showcases brownies, tart bars, cookie sandwiches built with rich frostings or scoops of ice cream, and a curated set of cold milks and bottled beverages to wash down the sweetness. The atmosphere is casual and efficient: drop in, make your selection from the glass case, and be back out onto University Avenue—treat in hand—within minutes.
But having published the above as good news, the following is not so cheerful as the amount of money Schmackary's charges $4+ per cookie is frankly a deal breaker for me. And that makes the parking meter seem cheap.
Cookies are sold individually or in half-dozen and dozen boxes, ideal for gifting or for a personal stash. If you're keen on spending the last of your inheritance--go for it.
As for store bought cookies, you'll find me at the Von's bakery counter in North Park. Never thought a sawbuck wouldn't be enough to pay for one cookie and a small cup of coffee.
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