RETRO FILES. Pittsburgh, summer 1938. |
By 1866, the business had outgrown it's building on 17th
Street and moved into a four-story brick building at the corner of Liberty
Avenue and 34th Street. Three years later, Iron City Brewery built an
additional three-story building on the site.
The Pittsburgh Brewing Company, circa 1867. |
In 1899, the Iron City Brewery merged with twelve other
local breweries, along with nine others outside the county, to form the
Pittsburgh Brewing Company. The headquarters and main operation of the newly
formed brewers trust remained in Lawrenceville.
The Pittsburgh Brewing Company, located in Lawrenceville, in 1919. |
By 1977, Pittsburgh Brewing Company was one of just forty
breweries left in the country. In a move to restore stability during difficult
financial times, the brewery introduced a new light beer, branded as Iron City
Light, or IC Light. The new product quickly captured 80 percent of the local
light-beer market, and helped increase the sales of regular Iron City beer,
which soon regained the position of Southwestern Pennsylvania’s favorite beer.
The 21st century saw the Pittsburgh brewer again fall in
hard economic times. In 2005, a sharp decline in sales forced the Pittsburgh
Brewing Company to file for Chapter 11 bankruptcy. In 2007, the brewery was
purchased and renamed to it's original name of "Iron City Brewing
Company."
In May 2009, due to the aging Lawrenceville facility, Iron
City Brewing signed a deal with the City Brewing Company to begin producing
beer at their former Latrobe Brewing Company plant. Brewing started in June and
bottling/kegging production resumed in July, 2009. The abandoned Lawrenceville
building was named a Pittsburgh Historic Landmark in 2010.
The company's ties to Pittsburgh still exist, as the Iron
City website still lists "a four-story brick building on the corner of
Liberty Avenue and 34th Street" as the brewery's location.
After 149 years in Lawrenceville, Pittsburgh's iconic Iron
City Beer is now produced in Latrobe. Despite the move, Iron City Beer will
always be associated with the city of Pittsburgh. There are certain trademark
items that people seem to relate to the city. There's the Steelers, and there's
Heinz ketchup, and there's Iron City Beer. You can travel most anywhere in the
country and walk around wearing an Iron City t-shirt. The odds are strong that
you will be identified as a Pittsburgher.
As with most breweries, there are many specialty collector
cans made to promote local sports. Iron City was one of the first to link their
brews with the local sports franchises. For years they have created new
collector cans to promote their product. There's also the Pittsburgh Brewery's
specialty brew, Olde Frothingslosh, an ale that looks as good as it tastes. Yes
folks, Iron City Beer is a Pittsburgh tradition like no other, and for those of
legal drinking age, it's not a bad tasting brew.
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