MEDIA MONDAY / FUN COMMERCIAL WITH GREAT MUSIC, CELEBS & A WHOLE LOT OF PRODUCTION TALENT

Boring commercials may have had their day. Gone are the expected drive around the countryside auto commercials. 

 Say hello to highly creative, top talent, indy-run commercials like “Tache.” Say hello to actress turned new advertising director phenom Olivia Wilde and what and her team was able to create in 30 seconds. 

 “Tache” Client: Amazon Prime Agency: Wieden+Kennedy London Production: Anonymous Content Director: Olivia Wilde Synopsis: “Tache” follows a young woman (unidentified) as she encounters unwanted facial hair for the first time. 

Ms. Wilde

Initially dismayed, she tries to remove it until she realizes that her icons have mustaches too. From Eddie Murphy in Coming 2 America to Frida Kahlo and Freddie Mercury, she learns to triumphantly embrace and love the way she looks. With this newfound confidence, she uses Prime to buy a Freddie Mercury themed brilliant yellow outfit, and play music that makes her feel uniquely herself. 

 Watch Commercial: Click here.  

Background song: The song featured in the Amazon Prime “girl with mustache” commercial is Cool Cat by Queen, from their 1982 album Hot Space. Meaning that Freddy Mercury is also present in the background music, in a song that maybe not everyone knows: a charismatic take that asks everyone just to embrace themselves, turning their particularities in a unique style. 

 Click here for song: 

Anonymous actress in director Olivia Wilde's "Tache" commercial.

Amazon Prime commercial