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Saturday, February 17, 2024


Nestled in the heart of Vietnam’s Central Highlands, Trung Nguyen Coffee Village in Buon Ma Thuot transcends the boundaries of a traditional coffee shop. It is a sanctuary where you can truly connect with the essence of Vietnamese coffee culture, a place where the artistry of coffee-making merges seamlessly with the tranquility of nature. 

Today, we’re off to Buon Ma Thuot, a town in the Central Highlands Province of Dak Lak. Here you will find two major coffee cultural centers associated with coffee growing and consumption. 

Affectionately, Vietnam can be called coffee crazy. Today, with a total production of about 30 million bags, around 95 percent of coffee grown in Vietnam is Robusta. Vietnam has the highest yields globally with an output of 2.8 tons of coffee per hectares. This is a full ton higher than the second-highest yield of 1.4 tons per hectare in Brazil. 

That’s a lot of coffee beans for such a small nation. 

The ubiquitous Robusta is coffee made from the beans of the Coffea canephora plant, the origins of which are in Africa. Western coffee consumers label Robusta coffee as notoriously bitter and note that this Asian grown variety is used primarily in instant coffee, espresso, and as a filler in certain blends of ground coffee. Arabica beans are more popular in the U.S. The Americas and Europe. 

But today we’re in Robusta country. Because of Vietnam’s nationwide love for coffee there are many coffee museums—large and small all over the country. 

Two are selected for today’s post because they are conveniently located in Buon Ma Thuot, which is also called the coffee capital of central Vietnam. 


Trung Nguyen Coffee Village is a collection of coffee houses, food courts, stores and replica traditional houses celebrating the Dak Lak Province coffee region. The 20,000 square meter grounds resemble a cultural museum that depicts the coffee centric agricultural life of the ethnic groups in Vietnam’s Central Highlands. 

 On display are ten ancient houses and 2,000 artifacts, including various production tools and cultural items from old to modern times. Inside the village, there is a dedicated tasting area for coffee aficionados. 

This area comprises three traditional houses named Cherry, Arabica, and Robusta, each constructed in the architecture of Hue. 

Here is where you can indulge in Trung Nguyen coffee, featuring an array of options such as Weasel, Legendee, Creative, G7, and Passiona coffees. This selection is curated from premium coffee beans, carefully roasted, ground, and brewed, aiming to satisfy discerning connoisseurs. 



The World Coffee Museum ticket can be easily bought at the entrance of the museum

As mentioned, there are other coffee-themed museums in Vietnam. Down the road from Trung Nguyen Coffee Village [described above] is the modestly named “The World Coffee Museum.” It is also an architectural amazement. This 100-acre property houses one of the largest private coffee museums in Vietnam. It is an interesting place to learn the different ways people enjoy coffee. 

 When you arrive at the World Coffee Museum, you will immediately notice its unique architecture. The building's design, inspired by the traditional longhouses of the Ede ethnic group, blends modern and special elements seamlessly. The museum's exterior is entirely covered in basalt, giving it a distinct and beautiful look. 

 The museum was opened in 2018 by Chairman Vu, the owner of Trung Nguyen Coffee. The museum is in partnership with Germany’s Kaffeemuseum Burg in Hamburg.

 Inside, you will find creative architecture, vibrant colors that reflect the Central Highlands culture, and a layout that is both fascinating and easy to navigate. The museum is filled with more than 10,000 coffee-related items on display, including special tools used in coffee making and collections from coffee-loving countries around the world. 

 Trung Nguyen coffee shop in the World Coffee Museum complex offers specialty coffees such as weasel or kopi luwak, two of the most sought-after luxury beverages in the world. 



 Inside the World Coffee Museum 

Exterior of World Coffee Museum in Vietnam.

 The main coffee-tasting area has a touch of European elegance that's different from the rest of the museum. The bar has a modern open design, so you can watch the bartender in action. 



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