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| Manet’s “A Bar at the Folies-Bèrgeres” is currently on show at the Fondation Louis Vuitton, Paris as part of The Courtauld Collection: A Vision for Impressionism now thru June17, 2019. The painting’s temporary move coincides with renovation work being done at the Courtauld Gallery. Click here. |
BCC Culture writer Kelly Grovier explores in her recent article the symbolism within Edouard Manet’s 1882 masterpiece “A Bar at the Folies-Bergere.” Grovier is the author of “A New Way of Seeing: The History of Art.”
Was this 19th century painting the first to utilize product placement intertwined with so many eternal triangles echoing the era’s high-end prostitution game playing? Click here.
Did Bass Ale pay Monet for product placement in his masterpiece?
Édouard Manet, A Bar at The Folies-Bergère, 1882: Grovier said: 'On either side of the barmaid in Édouard Manet’s famous depiction of a raucous cabaret in Paris, bottles of a British beer manufactured by the Bass Brewery call attention to themselves by the distinctive, red triangle printed on their label. The very first officially protected trademark in the United Kingdom, the Bass logo may seem a strange product placement in a proto-Impressionist masterpiece; yet it is key to unlocking the work’s meaning and poignant power.’ Who knows if Bass paid Manet? If they did or didn't the world is still better off for having this masterpiece still around.
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