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Monday, September 26, 2016

MEDIA MONDAY / WHEN AN AD WORKS IT’S A JOY TO BEHOLD



Another classic case of one picture worth a 1000 words:
Above is an image by world class fashion photographer Frederic Auerbach.  The fashion photographer, models and in-house ad agency have nailed this advertisement for London Fog.  See product.  Yes, I’d like his coat.  Buy product.

What more do you need to know?

OK, that’s international model au current Martha Hunt (Victoria’s Secret) with actor David Duchovny (X-Files).  The session was photographed in the cool Brooklyn neighborhood between and under the Manhattan and Brooklyn Bridges.

Photographer Frederic Auerbach was born and raised in Switzerland and after attending art school (HGKZ) in Zürich, Frederic studied under premier photographers in Milan and Paris. 

Photographer Frederic Auerbach
For more than 20 years now, he has lived and worked in Paris and is among the most well known and established fashion photographers in the Parisian fashion world today. Frederic has recently relocated to Los Angeles and we are thrilled to have someone of his caliber in our midst; for in his work, Frederic strives to capture liveliness and reality with his ability to produce works that are sophisticated and forever evolving.

Frederic works regularly with Vogue (UK, France, America & Spain), Marie Claire (Italy & France), Glamour (Italy & UK), GQ (Germany, Japan & France), Elle (Germany, France & Spain), and InStyle UK. His client list includes Dior, Hermès, Stephane Kélian, Cacharel Beauté, Sonja Rykiel, Mercedes, Comma, Lancaster, Lacoste and many more. His subjects include world class models and actors such as Sharon Stone, Natalie Portman, Charlize Theron, Jude Law, Eva Green, Naomi Campbell and Mélanie Laurent, to name a few.

OPUS Reps : LOS ANGELES for Auerbach.

Auerbach, Hunt and Duchovny at work in Brooklyn for London Fog's Fall 2016 Fashion Campaign

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