GUEST BLOG—By
David Hartig--Spaces are meant to be occupied by people. While empty places
have a sense of timelessness, people in a space give it liveliness and
instantly relate its story to us, allowing us to identify with the experience
of that particular space.
David Hartig |
Architectural Photography with People
Example of
architectural image with peopleThere has been a long history of architectural
photography that depicts spaces devoid of the users they were meant for. This
is a powerful and effective approach to show architectural and design details,
yet the addition of people or animals can greatly enhance the story’s
aesthetic. While the main focus must remain on the structure and design, the
human element gives the space a sense of energy and shares that story with the
viewer. We are invited into the space to experience the function and meaning of
the structures and design on a deeper emotional level.
"As an
architectural photographer I use the shapes of the structures and the design
elements to find the most harmonious camera angle. Then, while working with the
natural light of the space, I will add complementary lighting, people and
design elements. I look for a beautiful or interesting interplay of the natural
and added lighting as well as personal gesture to enhance the presentation of
the space and draw the viewer deeper into the experience."
Example of lifestyle
photographThe focus of lifestyle photography is on people's actions rather than
on the space they are in. While the structure and design provide important
compositional elements and create the setting, the story is centered on the
action of the people in the space. This type of photography is often used by
businesses to share their story with potential clients - creating an emotional
connection and familiarity with the company and process.
Great examples of this
type of work are a boardroom conference in a law office, or a veterinarian
compassionately examining a pet in a clinic. "Again we consider the space
to find the best point of view and lighting scenario, but then the focus is on
the subjects. The lighting and composition emphasize their presence and their
actions; then we work to draw out meaningful gestures."
Environmental Portraits
Example of
Environmental Portrait by Photographer David HartigEnvironmental portraits
revolve completely around the subject and the space is used in a supporting
roll to telling the person's story. It allows us to see a bigger picture, which
quickly communicates not only the character of people but also what they do.
Often used in editorial assignments, it has become popular in business
assignments to quickly communicate with potential clients.
"I love working
with people and bringing out their personality in my photographs. It all starts
by making people comfortable in front of the camera and then engaging them in a
dialog to get a variety of expressions we are aiming for. I use lighting, props
and space to complement the story, whether soft, dramatic, or in between."
About the Photographer
David Hartig
specializes in photographing people in spaces. His excellent sense of
structure, design and composition coupled with his fun and upbeat personality
beautifully combine the best of both worlds. Having been a commercial
photographer for 14 years, he brings the experience and creativity needed to
make your next photography project a success.
Call David for a free
consultation of your next photography project: 800.600.4278. For more examples
of David's work, go to www.davidhartig.com.
David Hartig |
www.davidhartig.com | 800.600.4278
No comments:
Post a Comment