Good bye red cup, hello flavor.
It’s a clever tagline from Mike Hess Brewing Company referring to the company’s
new line of Open Mike cans. Designed so that the entire top of an aluminum can
pulls completely off so that the receptacle can be used in place of a glass or
cup, the cans are making their debut for the North Park-based brewing interest.
Brewery founder and proprietor
Michael Hess says that only seven or eight breweries in the country are
utilizing this type of can technology, and that his is the only one of them
located in California. It’s unlikely they’ll remain loners in this regard for
long, as the advantages of Open Mike cans are many.
First and foremost, there’s the
obvious elimination of dirtying and cleaning a glass to enjoy a beer to its
fullest. Any beer geek knows that, in order to enjoy a beer’s full bouquet,
sufficient open space must be provided for it to make its way to one’s nasal
passages. But this also keeps beer fans from having to settle for the
insufficient insulation provided by disposable paper and plastic cups, while
offering a receptacle that works for patio, pool and parkside imbibing.
And, the new concept allows craft
beer drinkers to take a quality North Park brewed beer to those areas where
bottles are banned.
Once again, if innovation in the
craft beer happens—most likely it will occur in Greater North Park, the
symbolic craft beer center of independent brewing in San Diego.
Source: West Coaster craft beer magazine’s website www.westcoastersd.com Reposted with permission.
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