Thursday, December 15, 2011
ARCHIVE / IS THIS ANYWAY TO RUN A STORE?
No clue who removed the images?
TASTY MARKETING—The road to success in any economy is usually achieved following a few simple business tenants. In the case of Fixtures Living, a multi-brand, home products showroom in San Diego’s Miramar Design District, they’ve created a better mousetrap and then marketed the heck out of it.
What I admire about this company is they’ve also focused on being genuinely nice to customers and providing them with a level of service that is unparalleled in the appliance and bath products industry. CEO Jeffrey Sears, who is ably assisted by Marketing Director Maria Swanson, are the most visible to customers in San Diego as well as Fixtures Living’s sister operations in Costa Mesa and Rancho Mirage.
What Fixtures Living has done is simply grasp the obvious. They understand women make the vast majority of big appliance and bath purchases decisions, period. Women also dominate the interior design industry. Fixtures living has taken appliance bath, outdoor home products shopping out of dank warehouses and created a professional stylized design center, where women and men feel comfortable shopping in any attire, especially business dress during the week and casual on weekends.
It’s a Restoration Hardware of the appliance set. It’s filled with nooks and crannies of top-of-the-line products set up in kitchen, bath and outdoor vignettes that show how that product actually looks in a home environment. And, it is staffed by design pros, who speak simply or can slip easily into the jargon of interior designees. In a nutshell, they’ve created an environment filled with workspaces for designers to bring in customers to sit and comparison shop.
Fixtures Living (9340 Dowdy Drive, north of Miramar Road) is a place where browsing is encouraged. Management has created an outdoor garden, where a full time executive chef can grow veggies that are used to create tasty snacks to go along with a daily full espresso bar. In the cafe area, contractors, designers and customers sit at banquettes sipping on lattes and working on plans.
On Fridays at noon, Fixtures Friday turns into bistro, ace chef Bridget Bueche invites celebrity chefs to assist her prepare weekly Friday lunches and to assist customers with hands on advise on the different appliances she uses.
“Fixtures Friday is our free, weekly foray into food and fun,” says CEO Jeffrey Sears, “ It’s also an excellent way to mix and mingle with colleagues and friends, and to meet new people. But most of all, it’s a great excuse to eat incredibly delicious, freshly prepared food. We encourage everyone to come each week, from 12:30 to 2:30 p.m.” If Friday lunch isn’t possible the place is open 9 a.m.-5 p.m., mon.-Sat., with flexibility to work outside of those hours by appointment.
Don’t Miss: Sam, the Cooking Guy’s livecasts often featuring Fixtures Living: http://www.thesamlivecast.com/
Images: Photography: Maria Swanson from Fixtures Living website: www.fixturesliving.com. Chef Bridget Bueche at Fixtures Friday event; Customers with Fixtures saleswoman; Bath segment of new Costa Mesa Fixtures showroom and Café area of San Diego location.