ULTIMATE CUP OF JOE TO GO
Hit the road, Joe
Woncha come back for mo’, for mo’,
for mo’
Hit the road, Joe
Erik Gordon owns Carabiner Coffee Co.,
a one man van operation that sells coffee and coffee beans out of his 1971 VW
bus. For the past two years he’s been driving around the West (mainly the
mountains in and around Utah and Colorado). He’s one mellow dude and loves what
he does.
Erik sells
his coffee from his van on the side of the road. Basically, he pulls over to pour over. His business goes wherever he goes and
whenever he stops.
But, all
that travel can get old even for a 20 something with an infectious joie de
vivre. Recently, he’s been dreaming of
opening up a more permanent location.
To do so he
started working with Kickstarter, the Internet funding phenomenon and so far so
good. At last look at his website
revealed he’s made his goal.
But for now,
Erik and the van he calls Ol’ Blue are out roaming the west looking to sell
coffee to skiers, snowboarders, campers, hikers and other free spirit
adventurers.
Carabiner
Coffee is small-batch roasted in beautiful Boulder, CO. “Our coffee is always responsibly
sourced and shipped fresh to you,” says Eric.
To date he
has three signature roasts that he sells from the van or online:
--The Skooch
- a richly balanced medium roast - tasting notes: toasted almond & rum
--The
Business - a soulful, full-bodied dark roast - tasting notes: cocoa &
blueberry
--The Dream
- a bright and flavorful light roast - honeycomb & blackberry
We’ve
ordered “The Business” and can’t wait to try it.
Central
casting couldn’t come up with a better dude than Erik. He’s refreshingly genuine. What’s not to like? He’s a modern day vagabond who loves coffee,
writing poetry on Instagram and plucking on his guitar. Frankly a lot of us would love to be him.
And his
business name? A carabiner is a climbing
tool that works as a “connector” to hold a freely running rope. The perfect description of coffee in our
lives!
To help his
cause in finding a site for his coffee house location, he’s produced a classic marketing
video that’s easily found on Google or YouTube. It’s Rocky Mountain high at its
best.
For more:
Instagram
@carabinercoffee
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