 |
| All images via Speakeasy Ales & Lagers |
GUEST BLOG--Speakeasy
Ales & Lagers is busy this Fall announcing the release of three new cans
this fall, including their best selling flagship beers, Big Daddy IPA and
Prohibition Ale. By popular demand, Betrayal Imperial Red Ale will also return
in a can to Speakeasy’s Limited Series lineup. All three beers were packaged
and shipped to distributors late last month.
Speakeasy started filling cans in 2015 with the debut of
their Session Series, followed by Double Daddy Imperial IPA in the spring of
2016. The success of those releases, coupled with more consumer interest in
canned beer, made canning flagship and seasonal beers an easy choice. Moving
forward, Speakeasy fans can expect an even larger portfolio of canned beer,
excluding barrel-aged releases.
 |
| Forest Gray, Speakeasy Founder & CEO |
According to Forest Gray, Speakeasy’s founder and CEO,
“We’ve always believed cans are a better package. They don’t allow light or
oxygen into the beer, they’re portable, and easier to recycle. When someone
goes into a market to pick up a six pack of beer, I can’t find a good reason
for them to walk out with something that weighs twice as much and provides the
same experience, if not better, in a can."
Prohibition Ale and Big Daddy IPA will be available
year-round in cans. Prohibition Ale was the first beer Speakeasy bootlegged
back in 1997. Year after year it’s been an award-winning staple, recently
receiving a gold medal in the amber/red category at the 2013 Great American
Beer Festival. Big Daddy IPA joined Speakeasy’s lineup in 1999, and helped
establish the popularity of West Coast IPAs.
Returning after a 2 year hiatus, Betrayal Imperial Red Ale
will be Speakeasy’s first seasonal can release from October to January. “It’s a
celebration of rich malt in harmony with aromatic hops,” said Zambo,
Speakeasy’s Director of Brewing. The recipe was slightly tweaked, adding more
hops and layers of malt flavor to make it even more delicious and memorable.
Fans of Speakeasy’s Limited Series beers like Betrayal can
also expect a more varied lineup in the year’s ahead. According to Forest Gray,
“We’re looking at switching some of the beers around to provide diversity and
variety year to year. While it won’t be made this year, look for the return of
Butchertown India Black Ale in 2017.”
- - -
About Speakeasy Ales
& Lagers
In 1997 a wily band of bootleggers led by homebrewer Forest
Gray were inspired to bring their exceptional brews from the underground to the
masses, defiantly producing small batches of beer in a secret warehouse in San
Francisco. Starting with a single, iconic beer, Prohibition Ale, Speakeasy now
brews a wide array of acclaimed beers including Big Daddy IPA, Payback Porter,
Double Daddy, Scarface Imperial Stout and many more, which are distributed
across the entire West Coast and other major U.S. markets. Speakeasy Ales &
Lagers is located at 1195 Evans Ave in San Francisco, CA.
No comments:
Post a Comment