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Sunday, December 2, 2018


LOVE THE SWEATER. California Assemblyman Todd Gloria represents the 78th Assembly District
This annual neighborhood celebration has been community’s main event to launch holiday spirit since the parade’s inception in the 1930s.  But the 2018 edition almost didn't happen.  After 55 years, North Park’s annual holiday parade nearly came to an end, but thanks to a last minute move by community business leaders, the show went on as scheduled.

Executive director for North Park Main Street, Angela Landsberg said “generations of people have enjoyed this so we didn’t want it to go away.”

On Wednesday, Landsberg called an emergency meeting and the board agreed to take over the permit and the $10,000 it costs to run the parade.

“We really want to get the word out there that it is on and we are pulling it together with a shoe string. We have GoFundMe because we are on the hook for quite a few dollars to make this happen,” said Landsberg. photo essay by Phyllis Shess. Photo captions at end of post.


Right on schedule, the 55th edition of the North Park Toyland Parade launched the holiday season.

Of course, there were cool cars and beauty queens.

Parade started at Utah and University led by the Sweetwater Union High School Band.

North Park’s Girl Scout Troop.

Vintage and low-rider clubs lined up.

San Diego Pride never misses a chance to celebrate

North Park Little League included the local water tower in its entry.

Festive dancers and musicians.

Out of this world Vespa Club.

North Park Pole Department.

Celebrating being the oldest suburb in San Diego is what the North Park Historical Society does best.

Merchants joined in.

North Park school’s marched as always.

Vintage SDPD paddy wagon.

Jefferson Elementary marchers pick up steam

San Diego Model A Club

North Park Millennials met at Bar Pink after the parade

Citizens Patrol began in North Park/Hillcrest in the early 1990s.

Merchants in the spirit.

Santa Claus arrived in town just for the parade

This year sponsor’s asked for the community to join in the tail end of the parade and many did.

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