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| On this side, we have Modern Times Coffee's Invigatorium and opposite is J & Tony's cured meats & Negroni Warehouse (bar). |
Sometimes a coffee house
just can’t be a financial success on its own.
Same goes with an eclectic butcher shop.
But, what seems to be working in San Diego is pairing the two businesses
under one roof. This concept also works
for existing businesses space sharing first time projects.
An
example of the later is the recent pairing of Modern Times Coffee called the Invigatorium and J&Tony’s Discount Cured Meats (food) and Negroni Warehouse (booze). These two indies share a fresh new space at
631 Ninth Ave., downtown San DiegoThe Eater’s Candice Woo writes [6-26-19] about such a fiscal marriage in her article “Modern Times Coffee and CH Projects Partner Up in the East Village.” Click here.
The
all under one roof brainstorm is not new when it comes to creating marketplace
space sharing. Business incubators fall
into this category. But just maybe this
could be a fiscally wise example of a marriage before going solo.
Another
recent example of combo thinking is happening now in Little Italy. The space that houses the James Coffee shop and Roaster also has
a variety of boutique businesses all under the same roof at 2355 India Street
in Little Italy.
The
mini marketplace is well designed. It’s
located on India Street that enjoys plenty of local and tourist generated foot
traffic. Sharing James Coffee’s
accessories shop, coffee products and retail coffee bar are a barbershop, a
hair salon, home accessories shop, card shop and an optometry boutique.
The
Modern Times Coffee mentioned in this post is an example of concept
merging. Modern Times operates a
successful brewery operation in the San Diego area and they have made a niche
in coffee sales by aging the coffee in old booze barrels.
Now
that opening a brewery and a coffee house isn’t the most original idea on the
planet—maybe wannabe entrepreneurs might consider marketplace flexibility and
space share.
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