Monday, March 17, 2014
MEDIA MONDAY / LOCAL NEWS MAKING NEWS
UP AND RUNNING: TWO NEW LAUNCHES THIS WEEK
WEST COASTER BEER NEWS LAUNCHES ONLINE MEDIA CONTENT
How Ballast Point brews its world class Sculpin IPA is first video released
West Coaster, a three-year-old craft beer centric newspaper and website operation in San Diego and the Los Angeles basin, today announced the launch of West Coaster Videos, said Mike Shess, publisher and producer. “We are now producing original online video content about the craft beer industry in San Diego, the LA area and the West on our YouTube channel,” said Shess.
“Behind the Brew,” the first video production now online is part of a continuing series showcasing behind the scenes coverage of the rapidly expanding craft beer industry. The inaugural “Behind the Brew” video travels to Ballast Point Brewing and Spirits plant in San Diego to discover how master brewers create Sculpin IPA, one of the hottest selling IPA’s in the world.
Find “Behind the Brew/Sculpin IPA” at https://www.youtube.com/watch?v=I_11Yn7V9UM
“Bringing craft beer features online is a natural progression of our newspaper and website brand,” said Shess, 27, who with fellow San Diegan and editor Ryan Lamb founded West Coaster Publishing in 2011. “We’re on the lookout for ideas so give us a call.”
West Coaster publishes two beer magazine with each having a supportive website in the San Diego and Los Angeles basin. West Coaster Videos will be based in San Diego.
For more information contact: Mike Shess, publisher and producer, 619-347-3284 or Mike@westcoastersd.com or Mike@westcoasterSocal.com
To view the current issue of West Coaster San Diego: www.westcoastersd.com
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