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Thursday, April 7, 2016


One of the joys of living in one of America’s fun, hip and historic neighborhoods is realizing that this once dowdy part of San Diego is attracting creative new businesses that quickly add to the overall coolness.

Just one example is Street Car Merchants (4002 Lincoln Ave. at 30th) in North Park.  Owners jumped right in about a year ago and opened a restaurant operation that covers all the hip food groups: killer fried chicken, craft beer and fresh baked donuts and cookies.

Amazing no one else has come up with this mix?

Honey seseme K-town twice friend half bird
and original waffle 
Also, there’s plenty of indoor/outdoor seating, plus next door is The Milk Bar, which offers hubcap sized cookies, fresh milk products and made in North Park ice cream.

The mothership offer several taps of locally brewed craft beer, plus they serve and sell Intelligencia Coffee (drip, espresso and pour overs), one of the nation’s top save-the-planet roasters.

In addition, they have an excellent marketing/copy writer.  The following in italics is an example:
At Streetcar Merchants we are cooking up the best, fresh fried chicken and doughnuts.

We love making the best fried chicken and our customers love it so much we sell out by the end of everyday. So come see what we have on the menu and arrive early! Or check us out on Instagram or Twitter to see our latest doughnuts and culinary creations. Don’t forget to try the coffee too, we are also the only place in San Diego that serves world renowned coffee roaster Intelligentsia.

We are proud to offer our three most popular flavors: Big Mama’s Southern Fried Chicken, Nashville HOT and K-Town the Korean Twice Fried Chicken that achieves the ultimate crispness! We are always crafting new creations in our kitchen like Southern PopCorn Chicken with Honey Pecan Glaze or vegetarian options like Big Mamas Red Beans & Rice or Mary’s Mac+Cheese.

We make 12 unique doughnuts everyday like our delicious Salted Nutella Stuffed, Strawberry Milkshake, Powdered Sugar Peach, Bumblebee Honey Peanut Butter and Molasses Maple Bacon are just a few examples of the innovative flavors we create.

Upper left to right: Strawberry and sprinkles, peanut butter bar,
Lower L-R: Raspberry and chocolate and Lemon gingersnap.

Top: L-R: Rainbow sprinkles, cherry strip
Lower: L-R: vanilla bean choco and Hazel nut caramel crunch
Our Doughnuts are made from scratch everyday using the highest quality raw ingredients. We hand roll, hand cut and hand dress every single doughnut. No pre-made mixes here, we do things the old fashioned way and that is why we use the term “doughnut” because one taste and you can tell our creations stand out from regular donuts.

What else do you need in life?**

**Speaking of chicken:

Hot garlic K-town, twice friend chicken legs
We only use Mary’s Free Range Chickens from the San Joaquin Valley in California. Mary’s Chickens are Air Chilled, which produces a better tasting Chicken. We like this method for two reasons. One, there is no water added thus keeping natural flavors and juices intact. Two, there is no use of Styrofoam tray packaging. We pay a premium to purchase this fresh, high quality Chicken.

We have this fine Chicken delivered 6 days per week and we individually inspect every single Chicken that we receive to insure the final product is the absolute best it can be before it gets to you. Our commitment doesn’t end there. Every meal we serve is Cooked to Order. In fact, we don’t even own a microwave, heat lamp, or freezer. We do things the old-fashioned way which is the freshest way.

Thank you for your patience.

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