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| Screen capture of first floor restaurant at the North Parker lofts project, 30th & Upas in San Diego’s historic North Park neighborhood. BREADTRUCK FILMS |
COOL MARKETING--Realtors will be quick to
repeat the old adage location, location, location is the key to selling
property. Architects, who act as
developers—like local Jonathan Segal—know they have to add marketing into the
mix. In San Diego, few are equal to
Segal’s combined architectural, developer and marketing skills.
A recent
marketing based film on Segal’s North Parker loft apartment project completed
last year is an example of sophisticated marketing propaganda.
Propaganda
has a dark side, but in the hands of a skilled marketer like Segal it can be
uplifting. Recently teamed with
commercial image-makers Breadtruck Films, the Segal team made a seven-minute
opus on The North Parker project at Upas and 30th Street in San
Diego.
Yes, it
is positive marketing for Segal but it is well done stuff. North Park looks good in this short
film. It’s a soft sell that shows off
the emergence of the neighborhood from near blight in the early 1990s to hot
spot that everyone is talking about.
The film
says “hey, I live in North Park and I’m proud of it.”
For that,
thanks, Jonathan.
The film: http://vimeo.com/114980251#email
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